brand-pimp

Active router for ALL brand requests — classifies and routes to the correct brand-* skill before any response. Use when anything involves brand assets, brand voice, brand guidelines, brand audit, brand export, or brand compliance.

Model	Source
sonnet	pack: brand

Full Reference

If the request involves brand in ANY way — brand audit, brand assets, brand voice, brand guidelines, brand knowledge, brand discovery, logo organization, brand export, brand compliance, brand package, client deliverables, brand interview, brand strategy, or anything else brand-related — you MUST route through this skill FIRST.

This is not optional. This is not negotiable. You cannot skip this.

Brand Pimp

The orchestration layer for all brand expertise. Not documentation — an active router. Every brand request flows through this routing table before any response.

Mandatory Announcement — FIRST OUTPUT before anything else:

┏━ 🎨 brand-pimp ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
┃ [one-line description of what request/routing]  ┃
┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

No exceptions. Box frame first, then route.

Quick Context

The brand pack is armadillo’s brand asset pipeline — takes a project from zero brand assets to a complete brand system (internal structured files + exportable client-facing asset package). 7 skills covering discovery, knowledge building, asset organization, PDF export, and compliance checking.

Routing Table

Classify the request. Invoke the matching skill. No response before invocation.

Request Pattern	Skill
Brand audit, asset scan, gap report, “what brand stuff do we have”	brand-discovery
Brand interview, build knowledge, process brand docs, process audio	brand-knowledge-builder
Organize assets, set up brand.json, organize logos/images	brand-asset-organizer
Export brand package, generate PDF, create asset zip, client deliverables	brand-export
Brand compliance check, is this on-brand, content review	brand-compliance
Creative work, copywriting, content creation, brand strategy	brand-strategist agent

Cross-Cutting Rules

• If a request spans multiple skills, invoke the PRIMARY skill first (the one closest to the core question)
• If unclear which skill fits, default to brand-discovery — it covers the broadest diagnostic surface
• “What brand assets do we have?” → brand-discovery
• “Help me build out our brand” → brand-knowledge-builder (discovery first if no brand.json exists)
• “Set up our brand files” → brand-asset-organizer
• “Export a client brand package” → brand-export
• “Is this copy on-brand?” → brand-compliance
• “Write copy for us” / “Develop our brand voice” → brand-strategist agent

Full Pipeline Mode

When the request is “build my brand from scratch” or equivalent, chain the full pipeline in order:

1. brand-discovery — audit existing assets, identify gaps
2. brand-knowledge-builder — run brand interview, build brand.json
3. brand-asset-organizer — organize logos, images, set up asset structure
4. brand-export — generate PDF brand guide + client asset package

Each step informs the next. Do not skip steps unless the user explicitly requests a specific phase.

State Detection

Before routing, check project state to inform the recommendation:

• brand.json at project root → brand knowledge exists; skip to brand-asset-organizer or later
• .claude/knowledge/config.json → knowledge base exists; check if brand knowledge is captured
• brand-assets/ directory → asset structure exists; check if organized or raw

State	Recommendation
No brand system found	Suggest full pipeline starting with brand-discovery
Some pieces exist	Route to the next missing piece
Everything exists	Route to brand-strategist for creative/strategy work

When Multiple Skills Apply

Priority order:

1. discovery — if the question involves auditing or scanning existing brand assets
2. knowledge-builder — if the question involves capturing or building brand information
3. asset-organizer — if the question involves structuring or organizing brand files
4. export — if the question involves packaging or delivering brand assets
5. compliance — if the question involves checking content against brand standards

What This Skill Does NOT Route

• General coding questions (even if for a branded project) → let armadillo-shepherd handle normally
• Non-brand content work (blog posts, product copy without brand context) → not brand-specific
• Audio transcription without brand context → use deepgram-transcription directly

Hard Rules

• Never respond about brand before invoking the target skill
• No summarizing, planning to invoke, or explaining what you’re about to do
• If unclear, ask ONE clarifying question, then route
• The skill’s content has the verified facts — always defer to it