monthly-pulse
Use when running a monthly retainer health check, creating a monthly report, or checking SEO/CRO/performance/review health for an ongoing client. Also use when the user says “monthly check” or “retainer report”.
| Model | Source |
|---|---|
| sonnet | pack: seo |
Full Reference
Monthly Pulse
Section titled “Monthly Pulse”Recurring monthly health check for retainer clients. Lighter than client-audit — focuses on trends, changes, and ongoing health rather than deep analysis. Chains 7 skills into a single retainer deliverable. Run once a month, every month.
Quick Reference
Section titled “Quick Reference”| Phase | Skills | Duration |
|---|---|---|
| 1: Health Signals | seo-pulse, crux-api | 15–20 min |
| 2: Rankings | search-rank | 15–20 min |
| 3: Conversion Health | cro-audit (quick mode) | 10–15 min |
| 4: Reputation | review-management | 10–15 min |
| 5: AI Visibility | ai-visibility | 10–15 min |
| 6: Active Experiments | ab-testing | 5–10 min |
| 7: Deliverable | site-report | — |
| Item | Value |
|---|---|
| Total duration | 1–2 hours |
| Cadence | Monthly — same week every month for trend consistency |
| Output file | reports/monthly-pulse-[YYYY-MM].html |
| Unresponded review threshold | > 48h = ◆ critical (not ⚠ warning) |
| GSC click drop flag | > 15% MoM → investigate |
| Conversion drop flag | > 10% MoM → investigate |
| CWV crossing threshold | Good → Needs Improvement = ◆ critical |
Reference Index
Section titled “Reference Index”| I want to… | File |
|---|---|
| See output format for all 7 phases, executive summary template, trend notation | reference/output-formats.md |
Usage: Read the reference file matching your current task from the index above. Each file is self-contained with code examples and inline gotchas.
Announcement
Section titled “Announcement”┏━ 📊 monthly-pulse ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓ ┃ Recurring retainer health check — SEO, CRO, ┃ ┃ performance, reviews, and AI visibility trends ┃ ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛